Privacy Policy

Last updated: May 2026

1. Introduction

Valyria Visions Pvt. Ltd. (“Valyria Visions”, “we”, “our”, “us”), incorporated in India under the Companies Act 2013, operates the website phenolens.com and the Phenolens crop intelligence platform. We are committed to protecting the personal data of every individual who interacts with our website and services.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under the Digital Personal Data Protection Act 2023 (DPDP Act), the Information Technology Act 2000, and associated rules.

2. What Personal Data We Collect

When you use phenolens.com, we may collect the following categories of personal data:

Data you provide directly:

• Name, organisation name, designation
• Email address and mobile number (via demo request, contact form, or account registration)
• Geographic information (state and district of operations)
• Any other information you voluntarily submit

Data collected automatically:

• IP address, browser type, device type, operating system
• Pages visited, time spent on pages, referral URL (via Google Analytics 4)
• Cookie identifiers (see our Cookie Policy)

Data we do not collect:

We do not collect Aadhaar numbers, PAN numbers, financial account details, or any special categories of sensitive personal data through this website.

3. Why We Collect Personal Data (Purposes)

We do not use your personal data for automated decision-making that produces legal or similarly significant effects on you.

4. Where Your Data Is Stored

All personal data collected via phenolens.com is processed and stored on servers located in India (AWS ap-south-1, Mumbai region). We do not transfer personal data outside India without ensuring appropriate safeguards as required by the DPDP Act.

5. How Long We Retain Your Data

• Demo request data: Retained for 24 months from the date of submission, or until you request erasure
• Analytics data: As per Google Analytics 4 retention settings (maximum 14 months)
• Communications: Retained for the duration of our business relationship

6. Sharing of Personal Data

We do not sell, rent, or trade your personal data. We may share data with:

• Google Analytics (anonymised analytics data)
• CRM and email service providers (for communication management) — bound by data processing agreements
• Legal authorities: only when required by law, court order, or regulatory authority

7. Your Rights Under the DPDP Act 2023

You have the right to:

• Access personal data we hold about you
• Correct inaccurate personal data
• Erasure of your personal data (subject to legal retention obligations)
• Withdraw consent at any time (does not affect prior processing)
• Nominate a person to exercise rights on your behalf in case of death or incapacity
• File a complaint with the Data Protection Board of India

8. How to Exercise Your Rights

Contact our Grievance Officer:

• Email: sales@phenolens.com
• Response time: Within 72 hours

9. Cookies

We use cookies to improve website functionality and analytics. See our Cookie Policy for details.

10. Changes to This Policy

We will notify users of material changes to this policy by posting the updated version with a revised “Last Updated” date. Continued use of the website after changes constitutes acceptance.

11. Contact